Social Media Specialist

Social Media specialist

Location: Dallas, Texas | Job Type: Full-Time

Job Overview:

Work under the Digital Marketing Strategist, dedicated to managing social media accounts, planning and coordinating / creating content in collaboration with the Idea Grove Product team (creative / content / etc). 

Manage all social media account activity on the execution side and work in tandem with the account leads for those relationships to provide strategy, interpret results, make recommendations and optimize campaigns towards successfully achieving the KPIs set between you, the account team and their clients.

Champion organic social media within the Idea Grove team, to identify opportunities to leverage social strategies to achieve outcomes for clients and to grow social media revenues. Act as Idea Grove’s subject matter expert, collaborating with account teams on strategy, providing context and presenting ideas to prospects in sales meetings and communicating to the team any relevant updates to the social media landscape or specific tactics.

Assist the VP of Product in standardizing and productizing our organic social media offerings with a focus on referrals, video engagement, influencer/analyst awareness and employee advocacy as the pillars of our strategy.

Manage the full lifecycle of social media campaigns, from concept to execution to analysis, reporting and optimization as the key stakeholder responsible for establishing and reaching KPIs and presenting results to clients in monthly / quarterly planning meetings.

Record time and maintain project details / communication threads within Idea Grove’s project management system (Teamwork) according to company policies. Manage budgets for social media campaigns and project manage any individual tasks / deliverables related to the successful completion of the campaign.

Job Requirements

  • 2+ years of digital marketing experience for brands or agencies
  • 2+ years of social media management experience for brands or agencies across Facebook, LinkedIn, Twitter and Instagram (at a minimum)
  • 2+ years of social media writing experience (copywriting for social)
  • 2+ years of social media analytics / report creation experience
  • 1+ years experience working with B2B companies (B2B technology companies preferred)
  • Experience working with creative teams to produce assets for social media campaigns
  • Innovative spirit and passion for driving results with innovative social media campaigns
  • A great attitude, desire to serve others and commitment to producing successful outcomes for the Idea Grove team and our clients

Job Preferences

  • Familiarity with SaaS / IT / digital technology / B2B software industries
  • Bachelor’s degree in marketing, advertising or other relevant field
  • Experience with HubSpot marketing automation tools
  • Experience with GaggleAMP or other employee advocacy platform
  • Familiarity with Google Analytics
  • Familiarity with Facebook or LinkedIn social ads and retargeting as a concept
  • Familiarity with online project management tools
Does this sound like you? We would love to connect! Please send us your resume and cover letter.