Digital Marketing Specialist

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Careers / Digital Marketing Specialist

Digital Marketing Specialist

Location: Dallas, Texas or Open to Remote

Job Type: Full-Time

If employed remotely, occasional travel to Dallas, at company expense, is required.

Looking for an agency with an entrepreneurial spirit that’s on the fast track to growth? Do you like surrounding yourself with a tenacious, whip-smart team, with the freedom to lead in your day-to-day role?

We’re looking for a confident digital marketer to join our growing team. In this role, you'll execute a variety of tasks related to marketing enablement and website creation. Core responsibilities include the creation of digital content and timely updates to website and marketing materials. As part of a small agency, your ability to communicate effectively with your team members and collaborate on strategic decisions will be crucial.

The ideal candidate would have:

  • HubSpot CRM and CMS experience
  • WordPress experience, specifically using visual website builders like Elementor, Divi and WPBakery

Primary role and responsibilities:

  • Planning and strategy development of website projects and marketing campaigns in close collaboration with team members of other disciplines.
  • Create digital deliverables to support client initiatives across their digital platforms. These may include website pages, landing pages, emails, forms, workflows, etc.
  • Front-end development for website projects - primarily creating website pages that follow predetermined wireframes and designs. 
  • Track, analyze, and review work to ensure all deliverables and implementations are free of errors.
  • Assist with the collection of website and marketing performance metrics provided monthly or quarterly for client-facing reports.
  • Monitor changes in technology and search engines, obtaining new skills and knowledge as required to stay up-to-date with website best practices.
  • Attend regular meetings with internal team members and clients about deliverables and deadlines.

Requirements:

  • Proven experience working in an agency environment
  • Knowledge of website best practices, including SEO fundamentals
  • Working knowledge of HTML, CSS and JavaScript development and constraints
  • Up-to-date with the latest trends and best practices in website development
  • Willingness to learn new skills and assist other team members

Key qualities:

  • Exemplify Idea Grove’s core values: Creativity, Respect, Energy, Accountability, Teamwork and Empathy
  • A strong team player, bringing drive, humility, and emotional intelligence
  • Positive attitude and service-centered approach to work
  • Results oriented, with a high level of accountability for yourself and your teams
  • Agility and comfort working in a fast-paced agency environment
  • Ownership mindset, seeking to learn more about Idea Grove’s business and making decisions that keep the team’s best interest at heart
  • Hunger to learn and grow as a professional by keeping up with industry developments and then sharing your knowledge with others

Interested in applying?

Please submit your resume and a cover letter explaining why you’re interested in joining Idea Grove and what you can bring to our team. Applications without cover letters will not be considered. To support a hiring process free of unconscious bias, we kindly request you not include a headshot in your application.

More about Idea Grove:

Idea Grove is a unified PR and marketing agency organized around the goal of securing market awareness and building, growing and protecting brand trust for our clients. We do this by orchestrating high-profile, integrated programs that include third-party validation, reputation management, user experience, search presence and thought leadership. Our clients include established brands like Amazon and Stanford, along with emerging companies in cutting-edge technology sectors like e-commerce, AI, machine learning, educational technology and more. 

Because of the great work of our team, we were recently recognized with the Small Agency of the Year award and two 40 under 40 awards from PRSA Dallas, and 2021 Top Workplaces awards from Inc. Magazine and Dallas Business Journal. It’s our belief that great ideas can come from anywhere and anyone, and that the contributions of individual, diverse voices are what make our collective voice strong and unique. This is why inclusion, diversity and equity is at the forefront of our company goals and team growth.

We strive to be transparent in how we run the company and practice the Great Game of Business style of Open Book Management, which includes teaching each team member how to read the agency’s financials and providing them a stake in the outcome through a bonus pool tied to financial performance.

Driving this are the core values embodied by each and every team member: Creativity, Respect, Energy, Accountability, Teamwork and Empathy, which together form the acronym CREATE. This helps us to remember that in order to be successful, we must build trust from the inside out by living our CREATE Every Day values.

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