FEATURED ARTICLE FEBRUARY 24

5 QUESTIONS TO ASK BEFORE LAUNCHING A PR CAMPAIGN

Your team is pumped. The deal you’ve been working on or the product you’ve been developing is finally complete, and it’s time to tell the world. All you need now is a press release and a well-vetted media list, right? Wrong.

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5 COMMON CHARACTERISTICS OF THE IDEAL CEO (ACCORDING TO PR/DIGITAL AGENCIES). THE GOOD, THE BAD AND THE UGLY

by [B2B PR]

A CEO is more than just the leader and ultimate decision maker in a company. The most effective ones bridge the gap and also become the voice of the organization, while empowering their teams, both in-house and external vendors, to enhance their visibility and shape their brand.

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3 WAYS B2B COMPANIES CAN USE FACEBOOK LIVE

by [B2B social media]

It’s no secret that video content has dominated the social media scene for years. One notable advancement within this realm is Facebook Live, which has slowly been rolling out since 2015. Many compare it to Snapchat or Periscope, which rank high among young technology users.

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BLOG HISTORY

Thanks for visiting the Idea Grove blog, where you’ll get regular insights on all things PR and digital marketing. Our agency got its start when founder Scott Baradell created this blog in 2005. Today, you can find many of Scott’s early posts at Media Orchard.