FEATURED ARTICLE SEPTEMBER 18

CREATING CONTENT? WHAT’S YOUR EDITORIAL VIEWPOINT?

When I was a kid, cable television networks weren’t the homogenized mush that they are today, differentiated only by the logo in the corner of the screen and not their programming.

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WHY IT’S IMPORTANT TO CREATE A BYLINED ARTICLE STRATEGY

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Some people only think of thought leaders as established authors with recognizable names like Seth Godin, “the godfather of marketing,” or Dave Ramsey, a successful millionaire with a wealth of financial knowledge. However, you don’t have to publish 17 books or have a million dollars to be a thought leader. All you need is to discuss topics you’re passionate about and offer your unique perspective and knowledge to the respective audiences—this is what makes a thought leader.

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MASTERING MEDIA RELATIONS IN A B2B TECHNOLOGY WORLD: HOW TO SCALE UP YOUR MEDIA COVERAGE FROM TRADES TO MAINSTREAM BUSINESS MEDIA

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Most technology companies understand that marketing is an important part of elevating brand awareness and generating leads. The beauty of today’s digital marketing lies in the ability to assess performance in near real time, using tools like HubSpot and Sprout Social, among others. Readily available, quantifiable data makes it easier for executives to sign off on allocating budget for marketing. However, the formula for media relations measurement has always been fairly intangible, with success being much more difficult to predict and measure.

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