FEATURED ARTICLE FEBRUARY 15

5 COMMON CHARACTERISTICS OF THE IDEAL CEO (ACCORDING TO PR/DIGITAL AGENCIES). THE GOOD, THE BAD AND THE UGLY

A CEO is more than just the leader and ultimate decision maker in a company. The most effective ones bridge the gap and also become the voice of the organization, while empowering their teams, both in-house and external vendors, to enhance their visibility and shape their brand.

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LATEST POST

3 WAYS B2B COMPANIES CAN USE FACEBOOK LIVE

by [B2B social media]

It’s no secret that video content has dominated the social media scene for years. One notable advancement within this realm is Facebook Live, which has slowly been rolling out since 2015. Many compare it to Snapchat or Periscope, which rank high among young technology users.

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WHY 'YOU' ISN'T A DIRTY WORD IN B2B MARKETING

by [B2B Content]

Let’s face it. A lot of B2B content can be a bit formal and stuffy. It’s full of long words, sentences and paragraphs rattling on forever without a break. It talks at its audience—or worse, down to it. And while it’s full of technical specs and details and business cases, it rarely addresses the individual reader. No wonder it comes across as boring to the reader—which means it’s less ineffective than it could be.

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BLOG HISTORY

Thanks for visiting the Idea Grove blog, where you’ll get regular insights on all things PR and digital marketing. Our agency got its start when founder Scott Baradell created this blog in 2005. Today, you can find many of Scott’s early posts at Media Orchard.