FEATURED ARTICLE AUGUST 13

WHAT BOY BANDS TAUGHT ME ABOUT DIGITAL MARKETING

As an elder Millennial, I grew up in the prime of 90’s boy band-ology. I was the quintessential target demographic for pop music of the time, and I spent several years dedicating every inch of my bedroom walls to posters of my favorite group. I went to the concerts where you could barely hear the music over the screaming. I had every piece of merchandise I could convince my parents to let me add to my collection, and I taped (yes, VHS taped) all of their TV appearances. I was dedicated—and, ultimately, devastated a few years later when they stopped making music. 

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The Idea Grove agency got its start when founder Scott Baradell created this blog in 2005. We’ve been sharing insights on PR and digital marketing ever since. To continue your learning, explore Idea Grove’s Knowledge Base.