FEATURED ARTICLE SEPTEMBER 11

SUCCESSFUL B2B TECH PR RELIES ON CRAFTING PERSONALIZED PITCHES, AND WE CAN PROVE IT

As public relations professionals, we know how to figuratively stretch a dollar. Occasionally, clients don’t have a recurring roster of robust news, or the news they do have is not always deemed media-worthy (think internal company announcements or minor hiring shifts). As PR practitioners, we’re tasked with helping clients make the most of the messages they disseminate, even if the content isn’t necessarily “new” news. 

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The Idea Grove agency got its start when founder Scott Baradell created this blog in 2005. We’ve been sharing insights on PR and digital marketing ever since. To continue your learning, explore Idea Grove’s Knowledge Base.