FEATURED ARTICLE APRIL 19

IDEA GROVE NAMED TOP 25 TECH PR FIRM, EARNS KUDOS FOR INTEGRATED B2B CAMPAIGNS

Idea Grove ranks as one of the top independent PR agencies in the United States, according to industry bible O'Dwyer's. The long-running publication listed Idea Grove among the 25 Best Technology and Industrial Public Relations Firms and among the Top 5 Texas PR Firms.

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LATEST POST

10 WAYS TO EVALUATE THE TRUSTWORTHINESS OF A MARKETING AGENCY

by [B2B Integrated Marketing]

Trust is the most important factor in a successful marketing agency-client relationship. When you hire an agency, you need to know that your marketing strategy and execution is in good hands. This foundational confidence will allow you to step back from micromanaging plans and activities and unleash the expertise and skills of your agency.

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BRIDGING THE GAP: WHY INTEGRATED CAMPAIGNS ARE MORE SUCCESSFUL

by [B2B Integrated Marketing]

Aristotle once said, “The whole is greater than the sum of its parts.” This can be applied to a wide variety of situations, but is especially relevant with an integrated marketing campaign; each discipline may be effective by itself, but when all elements are combined, the campaign is set up for a more seamless and successful execution. For instance, if your company is announcing a product launch, a press release is an obvious tactic, but by no means should it be isolated. Have you thought about social media? What about content, or creative? When disciplines work together cohesively, the campaign is strengthened and positioned to achieve greater success. But what does this look like? An example of this can be explained through a zombie apocalypse. (No, seriously.)

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BLOG HISTORY

Thanks for visiting the Idea Grove blog, where you’ll get regular insights on all things PR and digital marketing. Our agency got its start when founder Scott Baradell created this blog in 2005. Today, you can find many of Scott’s early posts at Media Orchard.