FEATURED ARTICLE MARCH 17

BRIDGING THE GAP: WHY INTEGRATED CAMPAIGNS ARE MORE SUCCESSFUL

Aristotle once said, “The whole is greater than the sum of its parts.” This can be applied to a wide variety of situations, but is especially relevant with an integrated marketing campaign; each discipline may be effective by itself, but when all elements are combined, the campaign is set up for a more seamless and successful execution. For instance, if your company is announcing a product launch, a press release is an obvious tactic, but by no means should it be isolated. Have you thought about social media? What about content, or creative? When disciplines work together cohesively, the campaign is strengthened and positioned to achieve greater success. But what does this look like? An example of this can be explained through a zombie apocalypse. (No, seriously.)

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LATEST POST

WHEN TO USE A PRE-BRIEFING STRATEGY WITH MEDIA AND WHY

by [B2B PR]

Many companies take an “If you build it, they will come” approach to their media relations strategy. As in, if you distribute a press release on a newswire, media will automatically report your news. Unless you’re a well-known brand like Apple or Google, this approach doesn’t work.

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4 WAYS TO CONSTANTLY STAY IN FRONT OF THE MEDIA

by [B2B PR]

Let’s face it, media relations isn’t always a walk in the park. It can be a challenge to get your news out there and in front of the right audience. However, with thoughtful research, a compelling pitch and a targeted media list, you’ll have all the ingredients necessary to get the coverage you want and form the strategic media relationships you need.   

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BLOG HISTORY

Thanks for visiting the Idea Grove blog, where you’ll get regular insights on all things PR and digital marketing. Our agency got its start when founder Scott Baradell created this blog in 2005. Today, you can find many of Scott’s early posts at Media Orchard.