---
title: "MarTech Talk: Iliyana Stareva Teaches PR Agencies to Embrace Inbound Marketing"
description: Iliyana Stareva, author of Inbound PR, talks about the opportunity for PR agencies to embrace inbound strategies and practices.
---

[Best PR Blogs | Idea Grove Agency Blog ](https://www.ideagrove.com/blog)

# [MarTech Talk: Iliyana Stareva Teaches PR Agencies to Embrace Inbound Marketing](https://www.ideagrove.com/blog/martech-talk-iliyana-stareva-says-pr-agencies-must-embrace-inbound-marketing)

 Written by [Scott Baradell](https://www.ideagrove.com/blog/author/scott-baradell) | Aug 28, 2018

HubSpot's Iliyana Stareva is the author of [Inbound PR](https://www.amazon.com/Inbound-PR-Agencys-Transforming-Business/dp/1119462215), a new book in which she urges traditional PR agencies to embrace inbound marketing not only by integrating it into their offerings to clients, but by taking an inbound approach to media relations itself, including creating robust online newsrooms for journalists, bloggers and other media targets. 

For [MarTech marketing](https://www.ideagrove.com/about/clients) teams, persuading traditional PR agencies to embrace MarTech technologies such as HubSpot is a significant growth opportunity for the overall MarTech space.

Here's our recent MarTech Talk with Iliyana. Highlights include:

- What is Inbound PR? [1:22:24](https://www.youtube.com/watch?v=g8uAQUq1kbQ&t=4944s)
- Why PR agencies need to evolve the way they communicate [7:59:00](https://www.youtube.com/watch?v=g8uAQUq1kbQ&t=28740s)
- How PR agencies can get started with inbound [11:15:03](https://www.youtube.com/watch?v=g8uAQUq1kbQ&t=40503s)
- Using paid media to draw attention to media placements [17:01:00](https://www.youtube.com/watch?v=g8uAQUq1kbQ&t=61260s)
- Will HubSpot add PR integration into their platform? [19:08:07](https://www.youtube.com/watch?v=g8uAQUq1kbQ&t=68887s)
- Making an integrated marketing pitch as a PR firm [21:42:02](https://www.youtube.com/watch?v=g8uAQUq1kbQ&t=78122s)

Enjoy!

 

 

[View full post](https://www.ideagrove.com/blog/martech-talk-iliyana-stareva-says-pr-agencies-must-embrace-inbound-marketing)

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