---
title: How to Choose a Reputation Management Firm
description: There's a right way and a wrong way to do ORM, or online reputation management. Scott Baradell explains the difference—and the long-term benefits of an ethical approach.
---

[Best PR Blogs | Idea Grove Agency Blog ](https://www.ideagrove.com/blog)

# [How to Choose a Reputation Management Firm](https://www.ideagrove.com/blog/how-to-choose-a-reputation-management-firm)

 Written by [Scott Baradell](https://www.ideagrove.com/blog/author/scott-baradell) | Mar 17, 2022

Many ORM firms promise you the moon—but the shady tactics they use can ultimately dig your brand an even [deeper reputational hole](https://blog.businesswire.com/make-sure-your-reputation-management-agency-doesnt-ruin-your-reputation).

There's a wrong way and a right way to do online [reputation management](https://www.ideagrove.com/approach/reputation-management), or ORM. In this 2:40 minute video, Idea Grove CEO and [TrustSignals.com](https://www.trustsignals.com/) editor Scott Baradell explains how to tell the difference—and how to choose an ORM firm that can help your brand build and protect its reputation over the long term.

 

[View full post](https://www.ideagrove.com/blog/how-to-choose-a-reputation-management-firm)

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