Idea Grove President Scott Baradell is among the speakers at next month’s 2013 PRSA Southwest District Conference, where he will participate with four other PR professionals in a panel discussion called Tackling Media Relations.
The panel will explore how dramatically newsrooms are changing and how PR practitioners must adapt their strategies to better meet the needs of journalists. Scott will talk about the importance of creating publication-ready content for use by media organizations, in the form of byline articles, infographics, and more. He will also discuss how a company can use a single content idea across both its inbound marketing and media relations programs.
Appearing with Scott on the Tackling Media Relations panel will be:
- Alexis Patterson Hanes, associate director of Public Information for the Austin Community College District
- Lauren Butler, vice president/group manager at Ketchum
- Casey Norton, vice president of Media Relations at Weber Shandwick.
- Sarah Marshall, senior vice president of Phillips & Company, who will moderate.
The conference is sponsored by the Austin chapter of the Public Relations Society of America and takes place June 5-7 at the Omni Austin Hotel Downtown. The three-day event offers PR professionals everything from sessions on managing a crisis and making an impact to free yoga on the hotel’s roof.