Our Reg Rowe has authored a series of three articles for PRWeek; and the most recent, "Are college graduates ready for the PR world?" offers a revealing test Reg uses when he speaks to groups of students. Reg concludes:
"The professional practice of PR is, at its heart, about communicating through the written word. It always has been and always will be. Those graduates who can demonstrate solid writing skills will elevate themselves above the rest of the graduates seeking jobs -- and those are the ones who will land the best jobs."
In "Get caught in the act of doing something good," Reg says:
"It's even more relevant in today's social network-dominated media landscape where being caught in the act of doing good is the quintessential way to communicate. And the best way to be “caught in the act” is by sharing information freely, openly, and often – providing valuable, useful content to potential clients."
To demonstrate how sharing can turn into business success, Reg offers the story of Phil Fersht, founder and CEO of HfS Research.
"As a highly regarded analyst in business process outsourcing and IT services, Fersht started his Horses for Sources blog in 2007 and shared his expertise freely, openly, and often. The blog became the go-to information site among services industry professionals and Fersht became the industry's recognized thought leader. In 2010, he launched HfS Research to virtually instant acclaim as a leading analyst advisory organization covering global business services and outsourcing strategies.
In 2010 and 2011, Fersht was named analyst of the year by the Institute of Industry Analyst Relations. Today, his website receives 120,000 monthly visitors, 78,000 research and blog subscribers, and has 17,200 LinkedIn community members -- and it all began by sharing."
Good articles worth reading, Reg. Thanks for sharing.