---
title: Five B2B PR Thought Leaders Worth Following
description: B2B PR is always changing. What worked yesterday doesn't work today. To keep up, here are five public relations influencers to follow.
---

[Best PR Blogs | Idea Grove Agency Blog ](https://www.ideagrove.com/blog)

# [Five B2B PR Thought Leaders Worth Following](https://www.ideagrove.com/blog/four-pr-thought-leaders-you-should-be-following)

 Written by [Sarah Jenne](https://www.ideagrove.com/blog/author/sarah-jenne) | Aug 12, 2020

Staying up to date in an industry that’s [constantly evolving](https://www.ideagrove.com/blog/the-evolution-of-public-relations-adapting-to-todays-reality), like public relations, isn’t easy. A lot has changed since the days of faxes and physical media directories. More recently, the COVID-19 pandemic unleashed changes that seemed unthinkable just a few months ago. 

The ability to adapt and capitalize on recent trends is crucial for any successful PR pro. One of the ways I ensure I have a finger on the pulse of the industry’s challenges, opportunities and trends is by following thought leaders in the industry who do this best. 

Here are some of the voices that inspire me and keep me informed: 

## **Michael Smart**

> Does this sound familiar? “If I was sitting around waiting for clients to give me ideas, I would literally never have anything to pitch.” [https://t.co/plnlotyJc4](https://t.co/plnlotyJc4) [#MediaPitching](https://twitter.com/hashtag/MediaPitching?src=hash&ref_src=twsrc%5Etfw)
> 
> — Michael Smart (@michaelsmartpr) [August 5, 2020](https://twitter.com/michaelsmartpr/status/1291038253865414656?ref_src=twsrc%5Etfw)

If your job involves securing earned media coverage, you should be following Michael Smart. I was introduced to Michael Smart years ago when I took one of his [PR training courses](https://michaelsmartpr.com/perfectpitchinvite). Michael is an earned-media genius, and I can’t speak highly enough about the value I’ve gotten out of his media relations suggestions, reminders and techniques. 

He was the first person I turned to when we started seeing the impact of COVID-19 in our industry, and his advice for managing and pivoting your PR strategy during a crisis was invaluable. Signing up for his [newsletter](https://michaelsmartpr.com/free-resources/) gives you access to some of Michael’s best free resources and notice of upcoming webinars that are not only informative, but quite enjoyable! 

## **Gini Dietrich**

> These five steps will help you create a successful PR plan. One that leverages the PESO model to drive and convert leads and create real business results. [https://t.co/rBvbRoRQsN](https://t.co/rBvbRoRQsN) [pic.twitter.com/TFw7PtXzua](https://t.co/TFw7PtXzua)
> 
> — Gini Dietrich (@ginidietrich) [August 11, 2020](https://twitter.com/ginidietrich/status/1293185834355580930?ref_src=twsrc%5Etfw)

Gini Dietrich is a [longtime friend of Idea Grove](https://www.ideagrove.com/blog/discussing-the-peso-model-with-gini-dietrich) and the creator of [Spin Sucks](http://spinsucks.com/), a must-read professional development blog for PR and marketing pros. She is best known for coining the term "PESO model" to describe how public relations is increasingly integrated with other forms of digital marketing. 

She regularly tweets out links to informative PR resources and details about Q&A sessions. I’ve also found a lot of value from joining the [Spin Sucks community](https://spinsucks.com/spin-sucks-community) hosted on Slack.

## **Shel Holtz**

> The latest The Shel Holtz Daily! [https://t.co/FUVGmffYG3](https://t.co/FUVGmffYG3)
> 
> — Shel Holtz (@shelholtz) [August 6, 2020](https://twitter.com/shelholtz/status/1291503121303306242?ref_src=twsrc%5Etfw)

Shel Holtz is a prolific communications thought leader and is probably best known for creating the first and longest-running public relations-focused podcast. I first discovered Shel’s [For Immediate Release podcas](https://firpodcastnetwork.com/for-immediate-release/)t while in college, and it’s been a consistent resource for me ever since. 

He also shares links to helpful articles and other related resources for communication leaders through his blog, social media accounts and email newsletter. 

## **Sarah Evans**

> Newest media on Twitter list --> [@FortuneMagazine](https://twitter.com/FortuneMagazine?ref_src=twsrc%5Etfw) journalists
> 
> TIP: Pin & reference to see what their journalists are talking about. It will help you write better pitches & identify source opportunities.[https://t.co/IlxXOTu9v7](https://t.co/IlxXOTu9v7)
> 
> See someone who should be here? @ or DM to add
> 
> — Sarah Evans (@prsarahevans) [August 3, 2020](https://twitter.com/prsarahevans/status/1290428246484344832?ref_src=twsrc%5Etfw)

As one of the most powerful names in the PR world, Sarah Evans lives, breathes and *tweets* all things digital PR. She is the founder of Sevans Strategy and Sevans Digital PR and was named one of the “Top Women in PR” by PR News in 2018. She works with companies worldwide to create and improve their social and digital PR strategies.

Follow her on Twitter to know what’s trending in PR and social. She also just came out with a [once-weekly newsletter](https://prsarahevans.substack.com/p/issue-1-welcome-to-prctical) that shares one tip or resource focusing on building influence. 

## Scott Baradell

> Why did Iron Lady Margaret Thatcher do special exercises to change her voice? So she would be more trusted. How trustworthy is your voice? [https://t.co/FowPYcnhRW](https://t.co/FowPYcnhRW)
> 
> — Scott Baradell (@DallasInbound) [January 31, 2022](https://twitter.com/DallasInbound/status/1488246842743787527?ref_src=twsrc%5Etfw)

Idea Grove's fearless leader, Scott Baradell was one of the original PR bloggers, with a blog that topped PRWeek in traffic at one point. Now he's back with a new blog, called [Trust Signals,](https://www.trustsignals.com) and a book of the same name planned for early 2022. 

Scott has a unique ability to pull together the threads of change in the PR industry to provide a coherent picture of where the industry is going and how PR professionals can best prepare themselves for future success.

[View full post](https://www.ideagrove.com/blog/four-pr-thought-leaders-you-should-be-following)

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