---
title: "Closing Keynote at 2021 State of Search: Reputation Management in a Post-Truth World"
description: Reputation management has become more challenging than ever. Trust expert Scott Baradell offers tips on how to build a durable reputation that is easier to protect in times of crisis.
---

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# [Closing Keynote at 2021 State of Search: Reputation Management in a Post-Truth World](https://www.ideagrove.com/blog/closing-keynote-at-2021-state-of-search-reputation-management-in-a-post-truth-world)

 Written by [Jarrett Rush](https://www.ideagrove.com/blog/author/jarrett-rush) | Nov 15, 2021

Earlier this month, Idea Grove CEO Scott Baradell delivered the closing keynote at the 2021 State of Search virtual conference.

In his presentation titled, "[Don't Get Canceled](https://www.ideagrove.com/blog/dont-get-canceled-the-right-way-and-wrong-way-for-brands-to-handle-online-shaming): Managing Your Reputation in a Post-Truth World," Scott explains why no company is immune from scrutiny in the age of cancel culture—and how brands can build a reputation that will endure for the long haul through [unexpected crises](https://www.trustsignals.com/blog/crisis-communications-is-a-moment-of-truth-for-trust), fake news, bad reviews and even organized cancellation attempts. 

Key takeaways include:

- A series of steps for developing a proactive [reputation management program](https://www.ideagrove.com/approach/reputation-management) to anticipate change, crises and cancellations;
- A strategy for identifying existing reputation issues, responding to unhappy customers and making changes in the business to address these problems;
- A system for generating [customer reviews](https://www.ideagrove.com/blog/crm-customer-feedback), influencer endorsements and news media coverage to show you have overcome your reputation issues.

The session is for entrepreneurs, executives and marketers who have seen fake news, conspiracy theories and cancellations rock businesses large and small, and who want to feel more secure in navigating this challenging social media and public relations landscape.

Watch the full presentation below:

[View full post](https://www.ideagrove.com/blog/closing-keynote-at-2021-state-of-search-reputation-management-in-a-post-truth-world)

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