FEATURED ARTICLE MAY 14
Digital marketing comes with a lot of promises. More leads. Better engagement with customers. And ultimately, more sales. But the problem with digital marketing, especially in the B2B world, is that many of those promises never become reality.
That’s not for a lack of time, money, and effort. In some cases, a lot of each. And for many unsuccessful digital marketing efforts, that’s where the first problem is: You are trying to do too many things and moving too fast.
The key to digital marketing isn’t necessarily the perfect message or the right downloadable asset, although both of those are critically important. It’s having the patience to let the process work.READ MORE