FEATURED ARTICLE MARCH 17

BRIDGING THE GAP: WHY INTEGRATED CAMPAIGNS ARE MORE SUCCESSFUL

Aristotle once said, “The whole is greater than the sum of its parts.” This can be applied to a wide variety of situations, but is especially relevant with an integrated marketing campaign; each discipline may be effective by itself, but when all elements are combined, the campaign is set up for a more seamless and successful execution. For instance, if your company is announcing a product launch, a press release is an obvious tactic, but by no means should it be isolated. Have you thought about social media? What about content, or creative? When disciplines work together cohesively, the campaign is strengthened and positioned to achieve greater success. But what does this look like? An example of this can be explained through a zombie apocalypse. (No, seriously.)

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