FEATURED ARTICLE MAY 14

WHY IS MY B2B DIGITAL MARKETING FAILING? YOU'RE MOVING TOO FAST.

Digital marketing comes with a lot of promises. More leads. Better engagement with customers. And ultimately, more sales. But the problem with digital marketing, especially in the B2B world, is that many of those promises never become reality.

That’s not for a lack of time, money, and effort. In some cases, a lot of each. And for many unsuccessful digital marketing efforts, that’s where the first problem is: You are trying to do too many things and moving too fast.

The key to digital marketing isn’t necessarily the perfect message or the right downloadable asset, although both of those are critically important. It’s having the patience to let the process work.

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Thanks for visiting the Idea Grove blog, where you’ll get regular insights on all things PR and digital marketing. Our agency got its start when founder Scott Baradell created this blog in 2005. Today, you can find many of Scott’s early posts at Media Orchard.