FEATURED ARTICLE DECEMBER 10

LEAD GEN VS DEMAND GEN: WHERE EACH BELONGS IN B2B TECH MARKETING

 

Previously in our Lead Gen vs Demand Gen adventure, we talked about the difference between the two concepts and how they fit within the context of a B2B technology marketing strategy. (Spoiler alert: they’re very similar, but should work together to connect your content with your audiences). Now that you can expertly identify each one, how do you know when to incorporate them into your strategy?

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