Digital marketing isn’t a science, no matter what some may tell you. There are no guarantees, no matter how many campaigns you’ve run. That’s especially true when it comes to B2B digital marketing. Yes, you learn from previous campaigns, and success can get easier. But very few campaigns launch perfectly. There is almost always some level of testing and tweaking to optimize performance.
READ MOREThe Idea Grove agency got its start when founder Scott Baradell created this blog in 2005. We’ve been sharing insights on PR and digital marketing ever since. To continue your learning, explore Idea Grove’s Knowledge Base.
Idea Grove, a Dallas-based public relations and inbound marketing agency, helps enterprise technology companies reach media and buyers by combining proven PR strategies with a proprietary digital marketing system. The agency creates custom public relations and inbound marketing programs for its roster of national B2B technology clients, which range from Fortune 500 companies to high-growth, venture-backed startups. Idea Grove drives brand awareness, online engagement, and sales conversion by integrating public relations, social media, search marketing, content creation, web design, and conversion rate optimization in an efficient, scalable system.
