FEATURED ARTICLE AUGUST 15

WHY IS MY B2B DIGITAL MARKETING FAILING? YOU’RE RELYING ON ONE CHANNEL

Digital marketing isn’t a science, no matter what some may tell you. There are no guarantees, no matter how many campaigns you’ve run. That’s especially true when it comes to B2B digital marketing. Yes, you learn from previous campaigns, and success can get easier. But very few campaigns launch perfectly. There is almost always some level of testing and tweaking to optimize performance.

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The Idea Grove agency got its start when founder Scott Baradell created this blog in 2005. We’ve been sharing insights on PR and digital marketing ever since. To continue your learning, explore Idea Grove’s Knowledge Base.