FEATURED ARTICLE JANUARY 22

ARE BAD MOTIVATIONS KILLING THE EFFECTIVENESS OF YOUR BLOG?

So, really, why are you blogging?

There are a lot of reasons B2B companies maintain a blog, but not all of them are valid, defensible reasons. Some aren’t even conscious reasons, at least to the publisher. But believe me, readers can tell. When they detect a not-so-salient motive, you’re likely to lose a reader.

Let’s look at some of the wrong reasons companies blog, as well as the reasons you should.

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BLOG HISTORY

Thanks for visiting the Idea Grove blog, where you’ll get regular insights on all things PR and digital marketing. Our agency got its start when founder Scott Baradell created this blog in 2005. Today, you can find many of Scott’s early posts at Media Orchard.