Aug 14

Idea Grove Named Finalist in MarketingProfs Bright Bulb B2B Awards

We are excited to announce we have been named a finalist in the MarketingProfs Bright Bulb B2B Awards. The nomination is on behalf of our work on the 2014 Super Bowl campaign for client RiseSmart, a leader in the HR and outplacement industry.

 RiseSmart has become known for predicting the winner of the Super Bowl using unemployment rates. Account Supervisor Stephanie Wick created a targeted media relations campaign including press releases, a media alert, blog posts and an infographic. Her efforts earned national coverage on more than 50 outlets, including ESPN, which ran a 45-second segment, and Fox Business Network, which ran a 34-second segment. 

This is the second year of the MarketingProfs Bright Bulb B2B Awards. Winners will be announced Oct. 10 at MarketingProfs B2B Marketing Forum in Boston.

tags: RiseSmart Super Bowl Campaign, Idea Grove News, MarketingProfs Bright Bulb B2B Awards

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