Apr 21

Where Today's PR and Advertising Students Spend Their Time Online Today

by Scott Baradell |

public relations

Last month, I published a post in which I shared the favorite Web sites of a group of University of North Texas journalism students.

Since then, I've had the opportunity to speak to a class of Southern Methodist University communication students -- in this case, a group that is mostly on an advertising/PR track. So I asked them the same question: What are the three sites you are most likely to visit on any given day?

As a reminder, here were the top sites of the journalism students:

DallasNews.com (5 votes)
Yahoo! (5 votes)
WFAA.com (4 votes)
Facebook (3 votes)
CNN.com (2 votes)
Yahoo! Sports
Wired News
Jasmyne Cannick

Now, check out the top vote-getters from the SMU advertising/PR students:

SMU.edu [for e-mail] (13 votes)
Facebook (11 votes)
CNN (4 votes)
Perez Hilton (3 votes)
New York Times (3 votes)
Weather.com (2 votes)
Google (2 votes)

I find it interesting that the J-students have been getting their information from local news media Web sites, while the advertising/PR students are more likely to get their information from blogs and other sources.

I don't want to read too much into such a small sample, but it does raise a chicken-and-egg scenario:

Are the J-students attracted to the field of journalism because they like the news as it is presented by local media outlets? Or, are they attracted to local media outlets because they conform to how journalism is taught in their school?

tags: public relations

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About The Author

Scott Baradell

Scott, president of Idea Grove, oversees one of the fastest-growing and most forward-looking public relations and inbound marketing agencies in the southwestern United States. Idea Grove focuses on helping technology companies reach media and buyers; and its clients range from venture-backed startups to Fortune 200 companies. Scott launched Idea Grove in 2005 along with his groundbreaking blog, Media Orchard. He has been a consistent innovator in the public relations and marketing space. Scott was among the first to understand the role of blogging in audience building. He was quick to recognize the vital importance of content quality and the power of social sharing. Most significantly, he developed a system that integrates public relations, content creation, social and search marketing, and conversion rate optimization into a program that produces hard-dollar results for clients. Follow Scott on Twitter and Google+.


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