Dec 04

What Do Top PR Firms' Web Sites Say About Them?

In October, Media Orchard looked at the Wikipedia entries of top PR firms and found them a bit of a mess. We thought it might be nice to give these agencies a chance to redeem themselves by analyzing their Web sites.

Specifically, we decided to use our new favorite toy, TagCrowd, to assess the messaging these firms project in the top-level content of their sites. TagCrowd, you may recall, creates tag clouds based on word frequency.

So, think of these as the Web site "brand clouds" for five top PR agencies:

Burson-Marsteller --

Edelman --

Ruder Finn --

Hill & Knowlton

Ogilvy Public Relations Worldwide --

For comparison to a smaller firm, here's one for the Idea Grove --

Why don't you try it for your own agency? It's a good spot-check to make sure your site's content hasn't gone off message.

tags: public relations, Ruder Finn, Edelman, Hill, Ogilvy, PR firms, Burson-Marsteller, Knowlton, PR and Pop Culture

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About The Author

Scott Baradell

Scott, president of Idea Grove, oversees one of the fastest-growing and most forward-looking public relations and inbound marketing agencies in the southwestern United States. Idea Grove focuses on helping technology companies reach media and buyers; and its clients range from venture-backed startups to Fortune 200 companies. Scott launched Idea Grove in 2005 along with his groundbreaking blog, Media Orchard. He has been a consistent innovator in the public relations and marketing space. Scott was among the first to understand the role of blogging in audience building. He was quick to recognize the vital importance of content quality and the power of social sharing. Most significantly, he developed a system that integrates public relations, content creation, social and search marketing, and conversion rate optimization into a program that produces hard-dollar results for clients. Follow Scott on Twitter and Google+.


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