APRIL 25

EIGHT TELLTALE SIGNS THAT YOUR PRESS RELEASE IS BULLSHIT

by    |  DALLAS PUBLIC RELATIONS

Most working journalists have to deal with hundreds, if not thousands, of press releases that cross the transom every year. That's more than they're going to read, of course. And of the ones they "read," all but a few are destined to receive a half-hearted skimming, followed by a click of the delete button.

In the world of Web 2.0, some PR agencies have tried to address this issue with newfangled formats. But ultimately it's not about the format, it's about the content. And I can tell you from experience as both a reporter and a public relations consultant, there are eight ways I can usually tell that a press release is bullshit.

Read about them at MarketingProfs.

BLOG HISTORY

Thanks for visiting the Idea Grove blog, where you’ll get regular insights on all things PR and digital marketing. Our agency got its start when founder Scott Baradell created this blog in 2005. Today, you can find many of Scott’s early posts at Media Orchard.

PR IS YOUR INBOUND MARKETING SECRET WEAPON.
LEARN STRATEGIES THAT PAY OFF.

DOWNLOAD YOUR FREE EBOOK

ABOUT THE AUTHOR

POST A COMMENT