Oct 11

PRWeek Survey Reveals PR Execs Look at Blogs "Holistically" -- But Are in No Hurry to Be on the A-Holist

From PRWeek:

The 2006 PRWeek/Cymfony Corporate Survey reveals that communicators on the corporate side are grasping the importance of new media and measurement - but not everyone has jumped in with both feet...

A key finding this year is that while PR professionals are paying more attention to the online marketplace, the numbers of adoption do not nearly reflect the hype. One-tenth of this year's respondents had established a blog -- showing virtually no growth over the 2005 figure. And while pundits discuss the explosion of new media, it doesn't appear that number will shoot up in 2007...

"We look at online communications holistically," says SAP's Steve Bauer, VP of global communication...

Tim Dyson, CEO of NextFifteen Communications, says companies that don't have a blog are missing a big opportunity "The notion of every company having a blog is a good one if you assume that every corporation wants to communicate," Dyson says.

tags: technology public relations, public relations dallas, social media dallas, PR and Pop Culture

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About The Author

Scott Baradell

Scott, president of Idea Grove, oversees one of the fastest-growing and most forward-looking public relations and inbound marketing agencies in the southwestern United States. Idea Grove focuses on helping technology companies reach media and buyers; and its clients range from venture-backed startups to Fortune 200 companies. Scott launched Idea Grove in 2005 along with his groundbreaking blog, Media Orchard. He has been a consistent innovator in the public relations and marketing space. Scott was among the first to understand the role of blogging in audience building. He was quick to recognize the vital importance of content quality and the power of social sharing. Most significantly, he developed a system that integrates public relations, content creation, social and search marketing, and conversion rate optimization into a program that produces hard-dollar results for clients. Follow Scott on Twitter and Google+.


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