AUGUST 16

VIACOM: EXPANDING AND PROTECTING THE "PIMP" BRAND

by    |  DALLAS BRAND STRATEGY


You'll be glad to know that Viacom has greenlighted a second season of "Trick My Truck," a "Pimp My Ride" spinoff for the Jeff Foxworthy set.

Viacom has really staked out the "Pimp" brand for itself. In June, Viacom lawyers forced a British food Web site called "Pimp My Snack" to change its name to "Pimp That Snack." Details here.

We guess we'll be getting a letter regarding "Pimp My Blog Post" soon enough...

It's hard out here for a pimp -- truly.

BLOG HISTORY

Thanks for visiting the Idea Grove blog, where you’ll get regular insights on all things PR and digital marketing. Our agency got its start when founder Scott Baradell created this blog in 2005. Today, you can find many of Scott’s early posts at Media Orchard.

PR IS YOUR INBOUND MARKETING SECRET WEAPON.
LEARN STRATEGIES THAT PAY OFF.

DOWNLOAD YOUR FREE EBOOK

ABOUT THE AUTHOR

POST A COMMENT