Jun 04

Is Your Company or Industry in Decline? Bring in the Lawyers

An anonymous commenter just offered up a piece of brilliance in response to this post and this post, and we wanted to highlight it:

My father (who was in a position to know) used to tell me that you can tell a company's position in its lifecycle by looking at who is calling the shots in the executive team.

1. birth - creatives such as inventors, engineers, scientists to create the company

2. growth - sales and marketing to generate new sales

3. maturity - accountants, et al for cost reduction and efficiency

4. death - lawyers to handle M&A, bankruptcy or to finesse how to sell products at a price no longer justified by their actual value.

I've worked for half a dozen companies over the last 30 years and I've seen the same pattern.

Makes you think about situations like this, doesn't it!


tags: b2b pr firms in texas, b2b public relations, PR and Pop Culture

Related posts

About The Author

Scott Baradell

Scott, president of Idea Grove, oversees one of the fastest-growing and most forward-looking public relations and inbound marketing agencies in the southwestern United States. Idea Grove focuses on helping technology companies reach media and buyers; and its clients range from venture-backed startups to Fortune 200 companies. Scott launched Idea Grove in 2005 along with his groundbreaking blog, Media Orchard. He has been a consistent innovator in the public relations and marketing space. Scott was among the first to understand the role of blogging in audience building. He was quick to recognize the vital importance of content quality and the power of social sharing. Most significantly, he developed a system that integrates public relations, content creation, social and search marketing, and conversion rate optimization into a program that produces hard-dollar results for clients. Follow Scott on Twitter and Google+.


Blog View Resources

Like what you see?
Check out our resources for more info on building an effective inbound PR program

View Resources