May 03

News Flash: Telecom Analyst Jeff Kagan Gets Paid By Telecom Companies to Analyze Stuff


From the New York Post:

May 3, 2006 -- Major U.S. newspapers often quote Jeff Kagan - regarded as one of the most influential telecommunications analysts - but invariably leave out the fact that he is paid by many companies in the industry to offer his comments to the media...

His Web site declares: "Kagan is a 'fee-based' analyst. He gives interviews, analysis and insights to the media for free, and charges everyone else."

But the publications that quote him rarely, if ever, mention the financial ties.

We're waiting for the follow-up stories on the Yankee Group, Forrester, Gartner, Jupiter ... Heck, this could be a 78-part investigative series.

In theory, it's not a bad idea for newspapers to state the obvious -- that analysts do paid work for companies in the industries they analyze. It's just that reporters are burdened with including too much obvious background in their stories as it is -- while still being required to keep their pieces brief. This stuff can really only be taken so far.

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Scott Baradell

Scott, president of Idea Grove, oversees one of the fastest-growing and most forward-looking public relations and inbound marketing agencies in the southwestern United States. Idea Grove focuses on helping technology companies reach media and buyers; and its clients range from venture-backed startups to Fortune 200 companies. Scott launched Idea Grove in 2005 along with his groundbreaking blog, Media Orchard. He has been a consistent innovator in the public relations and marketing space. Scott was among the first to understand the role of blogging in audience building. He was quick to recognize the vital importance of content quality and the power of social sharing. Most significantly, he developed a system that integrates public relations, content creation, social and search marketing, and conversion rate optimization into a program that produces hard-dollar results for clients. Follow Scott on Twitter and Google+.

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