BancTec Blog (www.banctecbpo.com)
The BancTec iBPO Blog was developed by Idea Grove as an online platform to share BancTec’s expertise and thought leadership in the business process outsourcing industry. Since the launch of the blog in August 2011, BancTec has seen substantial improvements in its search engine rankings.
BluMoxy Facebook Page
Idea Grove dressed up BluMoxy’s social media by designing a custom cover photo for their Facebook Page. A successful social based launch page was also designed to generate interest in BluMoxy’s product. The page allowed users to “tweet” and “like” a special link that and referred other users to sign up for a chance to win a gift.
With over 18,000 followers, Black Star Rising’s Twitter account is an example of effective social media. Past interactions have exceeded 2,000 retweets and responses to a single post!