Case Studies

Our clients love us because we work hard, bring fresh ideas, and anticipate and respond to their needs. But in the end, it comes down to results. Integrated, content-rich marketing programs are at the heart of how we serve our B2B technology clients, driving their audiences from awareness to engagement and ultimately conversion.

Here are case studies highlighting the results we deliver:

Awareness

Driving Downloads with Black Friday

Awareness Our multimedia public relations program for a leading mobile shopping application, ShopSavvy, leveraged product announcements, media advisories, and broadcast-quality video and audio leading up to and through retailingโ€™s all-important Black Friday weekend. We also developed and launched a news website that positioned company executives and others as innovators in the mobile retail space. ShopSavvy was featured in hundreds of television, radio, and online news reports. The app was downloaded more than 200,000 times and the company saw record numbers of product searches by users.Learn More

Engagement

Establishing a Leader in an Emerging Field

Engagement CA Technologies created ServiceVirtualization.com as a content marketing platform and brought in Idea Grove to widen its base of contributors, improve readability, and boost search results. We repositioned ServiceVirtualization.com as a product-agnostic portal and introduced content from third-party experts. The writing was made more readable and accessible to corporate decision-makers. Hundreds of posts from independent experts combined with an aggressive social media campaign helped the community exceed its membership goal by a third and become a No. 2 search result.Learn More

Conversion

Helping to Maximize a Revenue Opportunity

Conversion Idea Grove worked to build thought leadership and drive sales leads for BearCom Wireless as it worked to take full advantage of a sales opportunity created by a change in federal regulations. The yearlong effort included a bylined article, instructional video, and a stream of news releases, blog posts, and advisory letters to customers. BearCom saw increases in web traffic, sales leads, downloads, and other key metrics on the way to one of its most successful years in company history.Learn More