Visitors to Contacts to Leads
It's a Social World
Ignoring social media marketing is leaving money on the table. The key is doing it right and keeping up with the changes in this fast-moving arena.
Finding the Way
Social media channels have to be selected and employed in ways that make sense to companies and their customers. And they have to be used with a goal in mind.
In using social media to turn web visitors into contacts and then into leads, we use the same principles of storytelling and thought leadership that guide everything we do.