Search Marketing

Strategies for Readers, Not Machines

It's a New Day

It’s a New Day

It used to be so easy. You hired an SEO firm, gave them a list of keywords and sat back to watch your company climb up the search rankings. Not anymore.

Earn Your Stripes

Earn Your Stripes

Search engines now demand that websites and authors earn their authority and receive the visibility they deserve based on the quality of their content.

Content Matters

Content Matters

All of this works in favor of the good guys: companies that want to produce quality content and use search marketing to get that content in front of people who want it.

SEO Is The Invisible Layer Beneath A Strong User Experience

SEO Is The Invisible Layer Beneath A Strong User Experience

By consistently publishing great content that attracted hundreds of links and ensuring the architecture and coding made the site index for humans and search engines, we increased traffic for a supply chain management software company by 150%.

From the Blog

ADVICE: What Do You Know About SEO?
Search engine optimization is the practice of optimizing a website with appropriate content, keywords, images and links to improve its visibility in organic search engine results. In the [...]
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IDEA GROVE VIDEO: Your SEO Strategy Should Begin with Content, Not Spreadsheets
Many Dallas interactive marketing agencies started out as SEO firms, churning out keyword spreadsheets and mastering the rote tasks of directory submissions and article marketing, but [...]
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SEO, Meet PR; PR, Meet SEO
This crap makes the front page of Google News not only because it plays off a hot topic, which flacks have done forever -- but also because the "news source" (apparently written by [...]
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