Search Marketing

Strategies for Readers, Not Machines

It's a New Day

It’s a New Day

It used to be so easy. You hired an SEO firm, gave them a list of keywords and sat back to watch your company climb up the search rankings. Not anymore.

Earn Your Stripes

Earn Your Stripes

Search engines now demand that websites and authors earn their authority and receive the visibility they deserve based on the quality of their content.

Content Matters

Content Matters

All of this works in favor of the good guys: companies that want to produce quality content and use search marketing to get that content in front of people who want it.

SEO Is The Invisible Layer Beneath A Strong User Experience

SEO Is The Invisible Layer Beneath A Strong User Experience

By consistently publishing great content that attracted hundreds of links and ensuring the architecture and coding made the site index for humans and search engines, we increased traffic for a supply chain management software company by 150%.

From the Blog

Inbound PR And Other Marketing Trends to Watch for in 2014
All the marketing trends of 2013 showed the power of content, social media and marketing automation to attract audiences and stimulate relationships with customers. But what can we expect [...]
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RANT: One Guy’s PR Creepiness Throws Unfairly Harsh Light on an Entire Profession
I confess to making bad assumptions about public relations and marketing practitioners during my previous life as a newspaperman. Sure, I liked a lot of the good people we referred to [...]
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ADVICE: Media Relations Is About Stories, Not Lunches
There was a time when public relations seemed to be all about connections, and PR people courted reporters with story ideas pitched at fancy restaurants. But with all the changes that have [...]
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Are potential buyers able to find you?

Contact us today to learn how you can use search marketing to attract potential buyers and provide a strong user experience.