Public Relations

Bringing Buyers, Building Brands

Start with Stories

Start with Stories

Marketing takes great stories told in compelling ways. There is no better channel to identify and convey interesting, relevant and timely B2B technology content than a sustained public relations program.

Focus on Results

Focus on Results

PR today is about more than press clippings. To be effective, your program must reach buyers and other audiences with messages that move them to action, as measured by web traffic, email subscriptions, and lead generation.

Create Leadership

Create Leadership

At Idea Grove, our PR programs are fueled by quality content designed to build thought leadership. That content is distributed in ways that get it seen by B2B technology prospects now - and found in online searches later.

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From the Blog

Improve Your PR Measurement Strategy
Tech PR firms have long struggled to provide their clients with hard proof of a campaign’s success. Measurement strategies such as Advertising Value Equivalencies and circulation numbers [...]
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Thought Leadership: 100 Years of PR Can’t Be Wrong
This is the final post in a four-part series on using PR to drive your inbound marketing strategy. (You can catch up on parts 1, 2, and 3 here.) Today, we’re discussing the importance of [...]
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Site Outreach: The Original White Hat SEO
If you’re just tuning in to this series, we’re discussing how, far from dying a slow, painful death, public relations is driving the inbound marketing industry. This post explains how [...]
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Raising Awareness and Driving Downloads

Raising Awareness and Driving Downloads

Our media relations campaign helped a mobile shopping application get exposure in hundreds of media reports and set records for downloads and product searches.

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Are you leveraging story ideas to generate leads and close sales?

Contact us today to learn how we can work together to create leadership and attract buyers.