Public Relations

Bringing Buyers, Building Brands

Start with Stories

Start with Stories

Marketing takes great stories told in compelling ways. There is no better channel to identify and convey interesting, relevant and timely stories than a sustained public relations program.

Focus on Results

Focus on Results

PR today is about more than press clippings. To be effective, your program must reach buyers and other audiences with messages that move them to action, as measured by web traffic, email subscriptions, and lead generation.

Create Leadership

Create Leadership

At Idea Grove, our PR programs are fueled by quality content designed to build thought leadership. That content is distributed in ways that get it seen by prospects now and found in online searches later.

Raising Awareness and Driving Downloads

Raising Awareness and Driving Downloads

Our media relations campaign helped a mobile shopping application get exposure in hundreds of media reports and set records for downloads and product searches.

Read Case Study

From the Blog

Inbound PR And Other Marketing Trends to Watch for in 2014
All the marketing trends of 2013 showed the power of content, social media and marketing automation to attract audiences and stimulate relationships with customers. But what can we expect [...]
Read More
RANT: One Guy’s PR Creepiness Throws Unfairly Harsh Light on an Entire Profession
I confess to making bad assumptions about public relations and marketing practitioners during my previous life as a newspaperman. Sure, I liked a lot of the good people we referred to [...]
Read More
ADVICE: Media Relations Is About Stories, Not Lunches
There was a time when public relations seemed to be all about connections, and PR people courted reporters with story ideas pitched at fancy restaurants. But with all the changes that have [...]
Read More

Are you leveraging story ideas to generate leads and close sales?

Contact us today to learn how we can work together to create leadership and attract buyers.

captcha