Public Relations

Bringing Buyers, Building Brands

Start with Stories

Start with Stories

Marketing takes great stories told in compelling ways. There is no better channel to identify and convey interesting, relevant and timely B2B technology content than a sustained public relations program.

Focus on Results

Focus on Results

PR today is about more than press clippings. To be effective, your program must reach buyers and other audiences with messages that move them to action, as measured by web traffic, email subscriptions, and lead generation.

Create Leadership

Create Leadership

At Idea Grove, our PR programs are fueled by quality content designed to build thought leadership. That content is distributed in ways that get it seen by B2B technology prospects now - and found in online searches later.

Raising Awareness and Driving Downloads

Raising Awareness and Driving Downloads

Our media relations campaign helped a mobile shopping application get exposure in hundreds of media reports and set records for downloads and product searches.

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From the Blog

Newsjacking: Traditional PR Tactic Gets Jacked Up
In the first post in this series we outlined the growing trend of marketers using traditional PR tactics to strengthen their inbound marketing strategies. Today, we’re discussing [...]
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Why Your Inbound Marketing Strategy Needs PR
A few years ago, the founders of a marketing automation software company published a popular book on the topic of inbound marketing. The book discusses the benefits of blogging and SEO at [...]
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B2B Marketing Resources for Technology Companies: Some Useful Links
We've recently made available a number of B2B-focused marketing resources to help technology companies develop or enhance their PR and inbound marketing campaigns. Here are links to some [...]
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B2B Guide to Mastering Content Creation

PR is your inbound marketing secret weapon.

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Are you leveraging story ideas to generate leads and close sales?

Contact us today to learn how we can work together to create leadership and attract buyers.