A truly comprehensive online marketing strategy is built on three pillars. The first is awareness, which comes from effective public relations efforts augmented by activities that enhance search visibility. Second is engagement, in which content marketing, web design, print design and social media all play a role. The third piece of the puzzle is the one that many marketing firms can’t deliver: conversion.
Now more than ever, companies expect their marketing to bring them tangible financial results – conversions — and inbound marketing delivers them. Inbound marketing offers quality content by email to interested prospects and starts a conversation focused from the start on conversion.
Marked by compelling offers and clear calls to action, inbound marketing is permission-based. Prospects come to you, so you know they are more likely to become customers. That’s why response rates to inbound marketing commonly exceed 20 percent, compared to the 1 percent to 5 percent typical in interruption-based marketing. That level of response means that inbound marketing costs 62% less per lead than traditional outbound marketing.
Idea Grove’s approach to inbound marketing integrates activities some firms do in a vacuum into a results-focused strategy. It begins with the creation of content that is helpful and valuable to prospects. We also work to enhance websites so prospects will find what they need. Then we create relevant landing pages with those compelling offers and clear calls to action. Finally, we monitor the results and make the adjustments to push conversion rates even higher.
Plenty of marketing firms can get you noticed. With inbound marketing, we can get you customers.