Search engine optimization isn’t the simple numbers game played by so many SEO firms. For us, SEO is about improving your website and other online content to make them as visible and engaging as possible, driving visitors to websites and dollars to your bottom line.
At Idea Grove, an SEO company in Dallas, our online efforts are centered on the high-quality content we generate for our clients. Interconnecting SEO with traditional and social media relations allow us to influence how your content is discovered, used and shared. That directly impacts your brand’s visibility, customer acquisition and engagement, and conversions.
Our SEO services in Dallas start with your website, improving the metadata and the keyword density in main landing pages. Then we reach out to high-page-rank websites and directories in order to obtain links from them pointing to your site. We also submit your press releases and articles to social bookmarking sites, generating even more inbound links and helping increase your rankings on results pages.
Ongoing Efforts That Bring Results
Idea Grove offers two levels of Dallas search engine optimization service. The Basic SEO service is for clients needing to maintain and monitor their SEO efforts. The Enhanced SEO service is designed for clients in competitive markets that need a more aggressive approach.
Our packages include:
- Assessment/Kickoff Call – We discuss your needs and ensure that our SEO tactics reflect those needs.
- Initial and Mid-Year SEO Audits/Content Reviews – A full report assesses the current state of your website, including domain registry information, domain age, authority and page rank, indexing of pages, number of existing internal and external links, and keyword density on the main pages. This analysis comes with our recommendations for improvement.
- Keyword Research/Benchmarking Report – We research the keywords and phrases with higher search volumes and make recommendations on which ones to target. We generate a report showing how your site and those of competitors compare in search results.
- Quarterly Reports – They are the best way to monitor performance and to compare rankings and visibility to market and keyword competitors.
Our SEO services typically are implemented over 12 months. In the first month, we hold the client kickoff, do keyword research and perform the SEO audit. In months 2 and 3, we optimize the metadata and content of your site. Beginning in the second month, we do custom link outreach, handle directory submissions and engage in social bookmarking. Throughout the process we distribute SEO enhanced social media, press releases and byline articles.
On- and Off-site Optimization Offered
During the audit process, Idea Grove reviews all your website metadata and content and evaluates the keyword density on your site. Then we make recommendations for improvement. If complete access to a client’s website is possible, we make the changes. Our enhanced SEO package also includes optimization of images and videos.
During the audit process, we might find terms worth targeting that are not currently on the website. Idea Grove can design and implement SEO optimized modules, or specialized landing pages directing those keywords, in order to address any visibility gaps.
Idea Grove builds links to a client website from sites deemed important by the PageRank system. This helps build site authority and improve rankings and visibility for the targeted keywords. Also, clients with the Enhanced SEO package get their press releases and byline articles bookmarked on more than 40 high PageRank sites such as Digg, Delicious and StumbleUpon, creating more links pointing to their site. That further improves rankings and visibility.
All of the content related to the client released through social media channels is carefully boosted with targeted keywords, telling search engines that the content shared by your company is relevant for those terms.
Similarly, Idea Grove’s press releases and articles are optimized with the keywords and phrases that our clients want to target. These keywords work as anchor text for links pointing to the client site, driving visitors toward the domain and improving the visibility and relevance of the website for search engines.
Search Engine Marketing Has a Role
Is search engine marketing right for you? It depends on your business and your goals and objectives. Often, paid search can be highly effective for achieving short-term goals, such as increasing traffic for a new product launch, and long-term goals, such as branding and raising or maintaining awareness and visibility of you company or products. We’ll work with you to determine whether SEM can achieve the business results you’re seeking.
No matter which strategies are undertaken, we make certain they are integrated into your ongoing communications efforts. That way, your content is spread widely through traditional and social media in an interesting, entertaining and informative way that engages your customers throughout the buying process.
Want to see for yourself the effectiveness of our approach? Google Dallas Public Relations. We are in the first 3 organic spots of the first page!