If all you have is a hammer, everything looks like a nail. That’s why Dallas marketing firm Idea Grove brings a full toolkit of services to every engagement — to build the right program for you.
Experts in corporate public relations, Idea Grove believes every successful PR strategy is comprised of a sound communications plan that is brought to life through relevant industry-specific content. At Idea Grove, we not only embrace new media and traditional media, we know how to integrate all media sources to maximum effect.
Social media may be among the most talked-about – and misunderstood – marketing vehicles available to companies today. While some businesses work overtime for friends and followers, we understand that reaping rewards from social media depends on how they are employed within an overall marketing strategy.
Search Engine Optimization (SEO)
Search engine optimization is more than just clicks. So at Idea Grove, we go beyond keyword lists and develop quality content optimized for your key search phrases. This ability to create engaging content and communicate it through numerous media sources is invaluable in increasing our clients’ visibility, customer engagement and acquisition.
Print media is far from dead in the digital era. Effective marketing strategies require the intelligent integration of digital media with traditional print media. It’s not a question of either or, but a question of how your audience wants to receive their information.
Nearly two-thirds of buyers conduct their own research and then contact a vendor, not the other way around. We ensure that the information your prospects find — blog posts, web content, tweets, bylined articles, white papers, and more — is cementing your position as a trusted and valued player in your industry.
A truly comprehensive online marketing strategy is built on three pillars. The first is awareness, which comes from effective public relations efforts augmented by activities that enhance search visibility. Second is engagement, in which content marketing, web design, print design and social media all play a role. The third piece of the puzzle is the one that many marketing firms can’t deliver: conversion.