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Strategic Public Relations To Make Your Business Bloom
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The Idea Grove is an intellectual and creative resource for our clients. We pride ourselves on adapting our core areas of expertise -- strategic thinking, persuasive writing, visual design, business knowledge, media experience -- to our clients' specific objectives. For a list of client references, contact us.
Our packaged offerings include:
Brand in 60 Seconds: A Workshop
The Idea Grove's branding strategy workshop is for companies that are seeking to better define and differentiate their company or product in the marketplace. The deliverables include a brand messaging document and a six-month communications plan to start your brand in its new, more focused direction.
Getting Started in Social Media: A Workshop
Most so-called "social media consultants" today are fast talkers looking for a quick buck -- out of your pocket. The Idea Grove's Scott Baradell is different; he wants to teach you how social media tools such as blogs and social networking sites can reduce your PR budget -- not increase it. He was the first PR executive in Dallas to create a successful blog, and the first to create a social news site. He's also been a Fortune 1000 executive, so he understands how large companies work. In addition to a half-day workshop, clients receive a customized plan for integrating social media into their communications efforts.
Our service areas for retainer clients include:
Mission, Vision and Values
Today's employees aren't satisfied with following orders; they want to understand how their jobs fit into the big picture. Are you communicating your company's "big picture" in a consistent and compelling way? To provide workers with clarity of purpose and direction, the Idea Grove works with clients to create highly effective mission, vision and values statements, and to integrate these into comprehensive communications programs.
Brand Strategy
Every company and every product should have a brand strategy -- a specific plan for differentiating your brand from its competitors. The Idea Grove works with you to find your niche in a crowded marketplace. With your brand strategy as a foundation, the Idea Grove will develop a complete marketing plan for your company or product.
Corporate and Financial Public Relations
A company's communications to the news media and investors has a direct impact on profitability and growth. The Idea Grove begins with a thoughtful analysis of your company's most critical audiences; then, we work with you to develop and implement a comprehensive program to manage interactions with these audiences on an ongoing basis.
Product Public Relations
Conservatively, U.S. companies launch more than 30,000 new products each year. That makes it difficult to cut through the media clutter - unless you have a creative strategy for getting noticed. Whether you are introducing a new product or re-positioning an existing one, we can help you conceive and execute a media relations strategy that generates excitement and, more importantly, sales.
Social Media
The Idea Grove has been actively engaged in social media -- including blogs and social networking sites -- since we launched our company. Our own blog, Media Orchard, has been ranked as one of the top 3,000 blogs in the world by Technorati. We also know how to use social networking sites such as Digg and Facebook to help our clients. We know enough, in fact, that we created our own social news site back in 2006. How many PR firms do you know that can say that?
Search Engine Optimization
Search engine optimization, or SEO, is a relatively new discipline for PR firms. In fact, most PR firms still don't know the first thing about it. The Idea Grove has been integrating SEO into our clients' communications programs since 2005, with successful results. We have the tools and strategies to attract traffic to your Web site. And there's no hocus-pocus; we tell you exactly how we do it.
Sales and Marketing Collateral
In the battle for market share, is your sales force properly armed? Brochures, sales sheets, sales presentations, case studies and white papers represent the ammunition your sales team needs to be effective. The Idea Grove applies its design and copywriting expertise to create distinctive collateral materials that make your sales force's job easier.
Visual Branding
A picture is worth 1,000 words, and the visual representation of a company or product through its logo, typefaces and colors is of similar importance. Based on a client's brand strategy, the Idea Grove applies its design expertise to create powerful and lasting visual identities for its clients.
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Copyright 2006 Idea Grove
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