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Strategic Public Relations To Make Your Business Bloom
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Scott Baradell
Scott, an accomplished corporate brand strategist and communicator
who has been the senior corporate communications executive for two Fortune 1000
companies, leads the Idea Grove.
Most recently, Scott served from 2001 to 2004 as
vice president of corporate communications for Belo Corp. (NYSE:BLC), a
diversified media company with revenues of more than $1.5 billion. Prior to
Belo, Scott served as vice president of corporate communications for PageNet, a
wireless communications company with 1999 revenues of $1 billion. Scott also
co-founded Brightpod, a venture-funded technology consulting company acquired by
InPhonic (NASD: INPC) in 2001. During his 20-year career, Scott has gained
broad-ranging industry experience encompassing financial services, travel and
health care.
In addition to his executive management skills,
Scott, a former senior reporter for the Dallas Times Herald, is a distinguished writer. His writing has earned awards from the International
Association of Business Communicators, Texas Public Relations Association, and
Associated Press Managing Editors of Texas, among other organizations. Scott has
an MBA from Southern Methodist University and a Bachelor of Arts from the
University of Virginia. He maintains an APR designation from the Public
Relations Society of America.
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Cathy Baradell
Cathy brings more than eight years of experience in public relations, marketing and communications roles, including corporate and agency experience.
Most recently, she served as an account manager at The Richards Group. Previously, she served in account management for public relations agencies in Brisbane, Australia. Her industry expertise spans energy, healthcare, financial services, aeronautics and agriculture.
A versatile writer, Cathy has experience as a newspaper reporter and magazine editor. She holds a Bachelor of Arts from Oklahoma City University.
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Copyright 2006 Idea Grove
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