Healthcare marketing and public relations brings its own set of challenges. It’s important to team with a partner who understands the difference between marketing to institutional healthcare providers, to individual healthcare providers and to patients.
We’ve worked through issues of efficacy, clinical trials, and FDA approvals. You won’t need to explain GPOs to us or the importance of third-party research on buying decisions. We know that all doctors are not the same and that marketing to them requires sensitivity to individual specialties.