MedSurge Advances (now Osyris Medical) is a supplier of aesthetic medical equipment to physicians. The Idea Grove helped the company develop and implement an integrated marketing plan that included Website development, brochures, educational and promotional videos, direct mail, e-mail marketing, trade shows, SEO, SEM and public relations. Idea Grove’s efforts led to MedSurge Advances more than doubling sales leads and ranking in the Inc. 500 as one of the nation’s fastest-growing private companies.

The Situation

MedSurge Advances helped physicians interested in launching medical spas by supplying the equipment and expertise necessary to start and run their new businesses. The company also regularly brought new aesthetic equipment to the U.S. market, and each of these product brands required introductions to both the medical community and the general public. These brands included Lipotherme, Acoustic Wave Therapy (AWT), FuturePerfect, ClearConcept and BelleDerm. The company needed Idea Grove’s help in telling its corporate brand story and in driving sales and name recognition of its various products.

The Solution

Idea Grove began with a corporate strategy session that resulted in a new positioning statement and the decision to develop a new corporate identity system. Next came an integrated marketing plan, guiding the creation of branded Websites and comprehensive lead-generation programs for the company’s various product brands. The program aimed to drive demand for MedSurge Advances’ offerings among both physicians and consumers of aesthetic procedures. Idea Grove also helped MedSurge Advances create localized marketing and PR support programs as part of the company’s offering to physicians.

The Results

MedSurge Advances’ integrated marketing program resulted in a 200 percent increase in inbound sales leads — and a 190 percent increase in revenues — in the first year. The company’s product brands were featured on more than 100 television newscasts nationwide, and MedSurge Advances was highlighted in a front-page story in the New York Times. With Idea Grove’s marketing guidance and support, MedSurge Advances was named to the Inc. 500 for the first time.