Dallas marketing firm Idea Grove team prides itself on delivering measurable results to our clients — time and again. That’s why our retainer clients stay with us for an average of more than three years.
Idea Grove helped AssetBuilder, a Web-based investment firm co-founded by syndicated personal finance columnist Scott Burns, to attract new clients through a campaign of broadcast, print and online interviews. Idea Grove secured talk-radio appearances in markets nationwide, as well as coverage in Kiplinger’s Personal Finance, BusinessWeek and other publications.
Idea Grove has assisted BancTec, a $300 million business process outsourcing provider, in developing an updated communications platform for its evolving business. We have led the creation of core collateral, including a revamped Web site, sales presentation, brochures, white papers and company tagline. We have also assisted in updating perceptions of the company with industry and business media.
Thousands of commercial and government entities depend on BearCom to keep them connected — everywhere, all the time. The nationwide wireless equipment dealer called on Idea Grove to develop and implement a multifaceted B2B marketing campaign, encompassing a series of videos for target verticals, a social media strategy, and a direct response campaign utilized by the company’s 26 locations across the country.
Idea Grove President Scott Baradell served for three years as vice president of corporate communications for this $1.5 billion diversified media company, working to build a new, progressive brand identity for the organization. Idea Grove has continued to work with Belo on annual reports and other projects.
This historic New York-based photo agency turned to Idea Grove to establish its social media presence. We conceived, created and manage the Black Star Rising blog, which has become one of the photography industry’s most popular online resources. The blog, which leverages Twitter and Facebook to build community and solicit content, is an official Google News source.
Idea Grove was hired to evangelize the merits of BlogTalkRadio, a call-in Internet radio platform, shortly after its launch in 2006. Leveraging the notoriety of his Media Orchard blog, Idea Grove President Scott Baradell created popular BlogTalkRadio programs featuring interviews with some of the luminaries of the social media landscape, including Steve Rubel, Brian Clark, Shel Israel, and others. BlogTalkRadio, based in New York, now draws more than 8 million listeners and is the Web’s largest social radio network.
Since its founding in 2006, eDrugSearch.com has relied on Idea Grove to boost Web traffic, as well as brand authority and awareness, for its online business. We redesigned the Website to increase traffic and optimize conversion rates, and have guided the company’s SEO and SEM strategies. We’ve also earned the San Antonio-based startup local and national television coverage, establishing it as an authoritative resource within its industry.
MedSurge Advances (now Osyris Medical) is a supplier of aesthetic medical equipment to physicians. Idea Grove helped the company develop and implement an integrated marketing plan that included Website development, brochures, educational and promotional videos, direct mail, e-mail marketing, trade shows, SEO, SEM and public relations.
Photopreneur, a top photography business blog, contracted Idea Grove to help them develop and implement a monetization strategy. We responded by spearheading a series of books aimed at the blog’s target audience, led by “99 Ways to Make Money from Your Photos,” a bestseller in the photography category on Amazon. Idea Grove spurred book sales by securing talk radio and national television appearances for Photopreneur.
RiseSmart is a Silicon Valley startup that offers next-generation outplacement solutions. Idea Grove has worked with RiseSmart since shortly after its founding in 2006, guiding its online marketing, social media and public relations efforts. Our partnership has helped the company to land $11.85 million in venture and angel financing, to be featured three times in the Wall Street Journal, and to be covered in hundreds of media outlets nationwide.
Idea Grove developed and implemented the rollout strategy for ShopSavvy, the leading mobile shopping application for price comparison shoppers. Our efforts have obtained more than 700 national and local television placements, including “Good Morning America,” “NBC Nightly News” and “CBS Sunday Morning,” along with ongoing coverage in the New York Times, TechCrunch, Mashable and other print and online outlets.