a unique branding strategy workshop for companies seeking to better define and differentiate their business in the marketplace.

It is led by the Idea Grove, a strategic communications boutique based in Dallas.

"Our insights, gained from years of experience, help companies tell their stories better -- to their customers, investors and the media. We help our clients compellingly communicate their brand's essence, personality and positioning -- all in less than
60 seconds."

Scott Baradell
President, The Idea Grove

The Idea Grove has conducted corporate branding strategy and individual product branding workshops for a broad range of clients. The agency's expertise spans technology, media, healthcare, financial services, food, travel and other industries.

1. Pre-workshop discussion of the client's branding goals and objectives
2. Pre-workshop company and industry research
3. Half-day workshop for your corporate leadership or marketing team
4. Brand strategy deliverable providing recommended brand essence, brand personality and brand positioning for your company or product
5. Marketing strategy deliverable providing targeted brand messages for customers, investors, media and other key audiences

"The Brand in 60 Seconds workshop helped us reach consensus on an effective, concise corporate brand positioning that has been invaluable in getting everyone on our sales and marketing teams on the same page strategically. Scott is an excellent facilitator for this kind of important brand strategy discussion."

Rob Huckels
Vice President of Marketing, MedSurge Advances