The mainstream media has been a punching bag for the American public since back when newspapers cost a penny. For more than 200 years, people and organizations of all kinds have found sympathetic audiences for their complaints about unfair news coverage. Still, it’s difficult to understand the thinking behind the recent move by Wal-Mart Stores not to respond to questions from the Huffington Post. The good news for the rest of us is this is a perfect test case for what not to do in the face of negative media coverage.
Mistake No. 1 – Banning a Publication
According to a Washington Post story, Wal-Mart won’t any longer respond to questions to the Huffington Post because of a pattern of problems over facts and perspectives. While there may be issues – perhaps legitimate ones – it doesn’t seem to make sense to deny access to an entire organization all the time.