True.com: Have We Finally Found an Ad They’re Ashamed of?
As loyal readers of Media Orchard know, we’ve long had a strange fascination with the schizophrenic branding efforts of True.com. It’s the virgin/whore paradox of online dating services.
Well, we may have finally found a True banner ad that True itself is ashamed of (at left). There’s no True logo — just the logo of an online ad network called CPX Interactive.
Click the ad, and you’re sent to a special page within True where there’s a Flash video of a woman lying in bed in her underwear, pecking away on her laptop, chatting with a True.com suiter she calls “hotstuff.”
Oh well — at least she’s not holding a teddy bear.