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March 20, 2006 in Celebrity, Media Orchard, Media Relations, Public Relations by Scott Baradell
Are All Scientologists Actors? No, Some of Them Are PR People

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Last week was an eventful one for the Scientology public relations team:

First, snatching PR defeat from the jaws of victory, the Board of Aldermen of Ferriday, Louisiana, rescinded its proclamation of March 13 as “L. Ron Hubbard Day,” citing public protest.

Then came the latest in the church’s battle with South Park. As Hammer of Truth summarizes:

It all started … when Issac Hayes (a Scientologist who provides the voice for the character Chef) lost his chocolate salty balls by quitting the program:

“There is a place in this world for satire, but there is a time when satire ends and intolerance and bigotry towards religious beliefs of others begins,” the 63-year-old soul singer and outspoken Scientologist said.

Keep in mind that this comes from a man who not only insists that others suck his balls but who also has participated in a television program which had the Virgin Mary bleeding out her ass. It seems Matt Stone agrees:

Stone said: “In 10 years and over 150 episodes of South Park, Isaac never had a problem with the show making fun of Christians, Muslim, Mormons or Jews.

“He got a sudden case of religious sensitivity when it was his religion featured on the show.”

Now Andrew Sullivan is reporting that Cruise declared war on South Park and may be the force behind the pressure applied to Viacom to pull the re-run of the “Trapped in the Closet” episode. Cruise denies these allegations.

I’m of the (uninformed) opinion that the pressure more likely came directly from Church of Scientology, who were challenged with this line from the show:

Stan: I’m not the reincarnation of L. Ron Hubbard and Scientology is just a big fat global scam.

Finally, we have this report:

Sources say Tom Cruise is urging his friend and fellow Scientologist John Travolta not to play a woman, the middle-aged mom Edna Turnblad in the movie Hairspray.

While Travolta ponders the role made famous by notorious cross-dresser Divine and gay activist Harvey Fierstein, Tom is reportedly warning Travolta it will hurt him professionally. Not to mention the fact Scientologists are against anything ‘gay.’

Interestingly, none of these topics are covered in the Scientology Web site’s newsroom. Most press releases are about the church’s “volunteer ministers” charitable outreach, which has been dismissed as spin by some.

Notice how carefully we choose our words? That’s because scientologists are not only actors and PR people; some are lawyers, too.

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December 6, 2005 in Celebrity, Media Orchard by Scott Baradell
Should Tom Cruise Sue "South Park" for Suggesting He’s Gay?

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Hey, don’t ask us. This is when we always call a lawyer. Media Orchard is guessing Tom or his publicist have already done just that.

First, here’s an excerpt of the episode in question, which was televised last month.

Now, here’s what one attorney, Julie Hilden (who is also a novelist) has to say about it:

A recent episode of the television animated comedy “South Park” mocked Tom Cruise — suggesting that he is homosexual, and lying to hide that fact. Could Cruise bring a defamation suit against the show? In the past, Cruise has sued those who have made the very same claim…

In the episode, the animated version of Cruise literally goes into a closet, and won’t come out. Other characters beg him to “come out of the closet,” including the animated version of his ex-wife, Nicole Kidman. The Kidman character promises Cruise that if he comes out of the closet, neither she nor “Katie” will judge him. But the Cruise character claims he isn’t “in the closet,” even though he plainly is.

No one could miss that the episode’s creators are taking a stance and making a statement — that the real Cruise is gay and hiding it. The use of the euphemism “in the closet” — used to refer to someone who is homosexual but who has not admitted his or her homosexuality to friends, family, or the public — is transparent…

Since the episode does indeed make a “statement of fact,” the parody exception to defamation law won’t save “South Park.” Thus, the creators’ only weapon against a possible suit by Cruise is a First Amendment defense. Fortunately for them, the Supreme Court has interpreted the defense very broadly…

The upshot, though — and courts know this, and accept this cost in the service of free speech — is that parody and satire inevitably may become a refuge for rogues who seek to defame without liability. That seems to me to be just what’s happening with respect to the “South Park” episode.

In sum, a Cruise-versus-”South Park” suit would almost certainly be dismissed on First Amendment grounds. Moreover, such a suit — depending on the way it was framed — might arguably be as ethically problematic, as it is legally problematic, at least for those who believe that bias against homosexuals is wrong.

Cruise has chosen, in the past, not only to challenge allegations that he cheated or lied to cover up his alleged homosexuality, but also to directly challenge allegations that he is gay. In 2001, Cruise’s attorney Bert Fields was quoted saying to E! Online, that “[Cruise] is a great respecter of homosexual rights, but he’s not gay, and he’s ready to prove this in court…

If Cruise is truly a great respecter of homosexual rights, then to comport with his own ethical beliefs, he should have been more careful in crafting his past suit.

Cruise already had a strong suit based on suggestions that he was an adulterer and a liar — cheating on his wife and misrepresenting the character of their marriage to the public. Did he need to also directly take aim at the statement that he was gay?…

While Tom Cruise won’t be able to successfully sue South Park for its satire, he may have the option to sue others who claim he is gay in the future. When he does have this opportunity, he may want to think twice — and, at a minimum, rephrase his suit to focus on false claims that he is a liar, not false claims that he is gay.

Once again, Media Orchard has no comment. We also have no comment about Scientology. And we’re not smirking as we write this, either. Our faces are completely blank.

We also plan to see Mission: Impossible III several times.

Please don’t sue us.

(Image via Radar Online, which had an interesting post on possible internal discussion within Viacom over the episode. Viacom owns both Comedy Central and M:I III’s Paramount.)

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November 8, 2005 in Celebrity, Media Orchard, PR and Pop Culture by Scott Baradell
Tom Cruise Hires PR Firm to Replace Sister

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Perhaps this will help control the outbursts.

From Digital Spy:

Tom Cruise has replaced his sister as his publicist after receiving sustained bad press.

Paul Bloch of the PR firm Rogers and Cowan, whose other clients include David and Victoria Beckham, is to take over the role.

Cruise’s sister Lee Anne DeVette, a fellow Scientologist, took over the role in March 2004.

She has overseen a change in the actor’s image. He now talks more openly about his controversial beliefs.

He was also accused of faking a relationship with Katie Holmes after being surprisingly enthusiastic about it in public.

DeVette will now look after Cruise’s work for charity.

In a statement Cruise said: “Lee Anne has done a wonderful job on behalf of me and Cruise-Wagner Productions over the last few years, but she has always expressed a desire to oversee and expand the day-to-day activities of my charitable endeavours.”

Lee Anne added: “I know how important Tom’s charitable goals are to him, and I look forward to assisting in raising the profile of the good works that he does on behalf of children’s health issues, mentoring, literacy and other social reforms.”

Read more on Tom’s PR travails here.

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