Ah, spring is in the air — at least here in Dallas, where it almost hit 80 yesterday.  So what better time to bring one of our most-beloved old features, Pick of the Orchard, out of hibernation?  Here are some of our favorite posts of the week.

• 3 Ways to Prevent PR Disasters (RTR Views)
• Don’t be a Social Media Lemming (Mind the Gap)
• Pinterest for Business: 9 Tips From Superuser PediaStaff (SocialFish)
• The Three Elements of Storytelling (SpinSucks)