April 14, 2008 in Brand Strategy by sbaradell@ideagrove.com
What’s in a Name? Sometimes, It’s the Difference Between Success and Failure

For those of you who aren’t familiar with the stock photography business, there are two types of stock: “rights-managed” and “royalty-free.”

I bet — even if you don’t know the difference between the two — you already have a preference based on their respective names. Am I right?

Read more at Black Star Rising.

 
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September 19, 2007 in Media by sbaradell@ideagrove.com
A Man and His Goose

Farmer Andrew Marsinko and his goose posed for a photograph to promote the State Fair of Virginia back in 1996. The photographer subsequently licensed the image to a stock photo agency, and a decade later it wound up on a gag greeting card with the following text:

Since it’s your birthday, you decide –
Would you rather get spanked … or goosed?

Marsinko is suing, claiming he signed no model release and has been subjected to the ridicule of his peers at “animal auctions and other agricultural events.” The lawsuit alleges teasing from colleagues that includes: “Your girlfriend sure has a long neck” and “When did you give up women to hug a goose?”

It’s a shame that a birthday card could generate such ill feelings, so in an attempt to resolve this issue amicably, we at Media Orchard have tried to come up with some inoffensive replacement verbiage for the card to smooth things over with Farmer Marsinko.

Here are three options:



 
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