January 13, 2008 in Social Media by sbaradell@ideagrove.com
Why Anyone Who’s Been Blogging as Long as I Have Should Want to Kill Themselves


Why? Because the same people are writing about the same things they were when I started, with the difference being that we’re all drunk with consulting work so the writing is shittier (or we’ve hired a college student to do it for us), and more people are inserting themselves into the “conversation” to make a quick buck every single day.

I don’t really have the energy or the inclination for a full rant here, but I stumbled upon (and I don’t mean Stumbled Upon) this post by Steve Rubel (who is a friend) and had to at least spew something or other. See, I don’t read Micro Persuasion (or a lot of other blogs) regularly like I used to, and though I’m a fan I’ve never been an avid reader just ’cause I’m not a tech geek. So I just thought I’d check in to see what’s doin’.

So we get Steve saying too many bloggers are writing lazy, boring shit, which they are, and then we have Steve promising to try to do better, which in all probability he simply won’t have time to do, and then we have a bunch of commenters who might as well have written their posts in 2005. Commenters bitching that Steve is ignoring them; commenters kissing Steve’s ass in hopes of some future link love; and even Jeremy Pepper, who still hasn’t tired of his little snipes at Steve after all these friggin’ years.

Does anyone wonder now why I’d prefer to do blog posts about Paris and Lindsay having vag slips in Africa?

I’m like Jack on the bridge in the season finale of Lost last year, only I don’t want to go back to Blog Island. I want to blow up Blog Island.

I think the best thing that could happen to improve the quality of blogging would be to shut down Digg, Techmeme and Twitter; for Google to stop indexing blog content; and for Technorati (even as f’ed up as it already is) to go away,too. Then you’d have people blogging who actually give two shits about what they’re writing.

Today finding worthwhile content online is like looking for the best ballet dancer in a mosh pit. Good luck with that.

 
November 21, 2007 in Direct Marketing by sbaradell@ideagrove.com
If I Ever Write a Book About Blogging, Remind Me Not to Call It "Blogging Heroes"

The bookstores are filling up with self-important books about blogging for the holiday season, but one author has clearly surpassed the others by creating a book that can induce vomiting from the mere mention of its title: Blogging Heroes.

Do these people really need anyone else kissing their asses?

 
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October 12, 2007 in Direct Marketing by sbaradell@ideagrove.com
Friday Blogger FMK


L to R: Seth Godin, Steve Rubel, Steve Hall

If you’re a Howard Stern fan and/or know what FMK stands for, this should be pretty self-explanatory. Leave your vote in comments.

Let’s keep this a family blog by using initials only, please. As in –

F: Seth
M: Steve R.
K: Steve H.

Our hetero male readers can still vote in last week’s competition, of course.

 
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October 5, 2007 in Media Business by sbaradell@ideagrove.com
Introducing: Friday Blogger FMK



L to R: Xiaxue, Xeni Jardin, Heather Armstrong

If you’re a Howard Stern fan and/or know what FMK stands for, this should be pretty self-explanatory. We’ll try it for the next couple of Fridays. Leave your vote in comments.

Let’s keep this a family blog by using initials only, please. As in –

F: Xiaxue
M: Xeni
K: Heather

Next week: Steve Rubel, Seth Godin, Steve Hall

 
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April 22, 2007 in Uncategorized by sbaradell@ideagrove.com
The Web 2.0 Buzzword Abuse Index

Since we’re back on the horse now (as in, back in the saddle, not back on heroin), Media Orchard realized we had a bit of catching up to do on all the marketing and PR blogs out there. And what better way to catch up with marketing blogs than to track their relative levels of Web 2.0 buzzword use and/or abuse.

So we decided to take a list of Web 2.0 buzzwords and enter them in the search engines of 40-or-so marketing bloggers to determine the number of instances each blog used one of the buzzwords. To level the playing field a bit between older and newer blogs, we counted only the period from January 2006 to the present.

We’ll present the results of our research one buzzword at a time over a series of posts — building up to a deafening crescendo with a comprehensive Web 2.0 Buzzword Abuse Index, incorporating all results to determine which marketing blogger uses or abuses buzzwords the most.

For our first report, we’ll disclose the results for — what else? — the buzzword “Web 2.0.”

We found that the selected blogs used this buzzword a median of 14 times during the period (about once per month), so we set that as “1″ in the index and gave everyone else a score based on that average. The higher the score, the greater the use/abuse of the buzzword “Web 2.0.”

The results:

Steve Rubel is the biggest user/abuser of “Web 2.0″ by a wide margin — using the term an average of three times per week, more than twice as often as the nearest challenger. In Steve’s defense, he does post more frequently, and has more of a tech focus, than most other marketing bloggers.

The full rundown:

Micro Persuasion: 13.9
Marketing Profs Daily Fix: 5.7
Online Marketing Blog: 3.8
PR 2.0: 3.3
Seth’s Blog: 2.6
a shel of my former self: 2.6
Marketing Pilgrim: 2.4
NevilleHobson.com: 2.4
Media Orchard: 2.4
Pronet Advertising: 2.1
Diva Marketing Blog: 1.8
BlogWrite for CEOs: 1.4
The Flack: 1.4
Adrants: 1.3
Communication Overtones: 1.3
POP! PR Jots: 1.2
Emergence Marketing: 1.2
What’s Next Blog: 1.1
Duct Tape Marketing: 1.1
Open the Dialogue: 1.1
Strive Notes: 1.1
Church of the Customer: 1.0
jaffe juice: 1.0
PR Squared: 1.0
Chaos Scenario: 0.9
Copyblogger: 0.8
Beyond Madison Avenue: 0.7
Todd And – The Power to Connect: 0.7
Bad Language: 0.7
Blogging Me Blogging You: 0.6
Brand Autopsy: 0.6
MIT Advertising Lab: 0.5
Brand Sizzle: 0.5
Make the Logo Bigger: 0.4
Copywrite, Ink.: 0.4
The Copywriting Maven: 0.3
Marketing Begins at Home: 0.3
Into PR: 0.2
Presto Vivace Blog: 0.2
Brand Noise: 0.2
On Message from Wagner Communications: 0.2
adgoodness: 0.1
The Buzz Bin: 0.1
Common Sense PR: 0.1
Marketing Whore: 0.1
Occam’s RazR: 0.1

If you’re not on this list, we’re sorry — our fingers got sore. But please feel free to put your own blog’s results in comments.

Overall, we were surprised how seldom many marketing bloggers use the term. Of course, a number of you may have gotten off easy because your search engines didn’t return all the results they should have.

Running the same query on different blogs really makes you appreciate blogs with good search. We were particularly impressed by the ExpressionEngine-powered search used by Shel Holtz and a few others. We also noticed that some slackers who shall remain nameless don’t even have a search engine on their blogs.

Next up: “Mashup”.