Joe Pulizzi of the Content Marketing Institute just came to town to remind us that content marketing is not only here to stay, it’s been here for a long time.
As members of the Social Media Club of Dallas tweeted busily, Pulizzi introduced them to The Furrow, the quarterly journal of agriculture published in 12 languages and distributed in 40 countries by Deere & Company. It debuted in 1895.
“Brands have been publishers for a long, long time,” he said, before introducing a free 1905 recipe book featuring recipes for Jell-O. “We can do a lot of what media companies can do, and sometimes we can do it better.”
The key difference between the media and the marketers, he said, has been their monetizing method. While media companies look for advertising, marketers seek new customers. “Everything else is the same,” he said. Continue Reading